The Growing Importance Of IVR Phone Systems

 

This blog post promotes the use of professional voice actors for recorded messages when relying on an IVR phone system for customer service management.

When a customer picks up the phone to dial your company, what do they hear?  How are they greeted?

Customers today want everything to be new and exciting, yet easy and simple.  This is what makes paying attention to the IVR voiceover of your company so important.  Boring music kills the vibe.  Bad recordings send customers running in the opposition direction.  If you want to keep customers on the line, you need a communications strategy rooted in twenty-first century practices.  For this reason, it is always recommended to hire a professional voice actor for recordings.  Don’t hand off this job to a secretary or intern!

Too many professionals today underestimate the importance of on-hold phone messages or well-done IVR systems.  The customers, however, may make a lot of judgements about a company regarding these aspects of a company’s customer service strategy.  Your brand’s “auto attendant” needs to be friendly, professional, and helpful.  If the system is confusing or “sounds rude,” you may lose business!

Choosing the right voice for your company’s messages can be a challenge.  You should do your homework to identify the target market and how they want to be addressed.  For example, very wealthy people may want to have a masculine or feminine voice that sounds serious and solemn.  Others may want to hear something that sounds youthful, fresh, and friendly. 

Recorded phone menus offer usability, features, storage, customization, and innovation.  The systems are expandable so they can grow as your business does.

 

Professional Phone Greetings Transform Customer Experiences

 This blog explores how a professional phone greeting can give customers an improved experience.

Why should a business pay for a professional phone greeting?  This is a great question!  24/7 Customer Service is becoming less of a luxury and more of an expectation in this day and age.  We call a company, and we want answers.

Here are the reasons people are turning to voiceover artists for professional phone greetings:

1.      Professional Image:  When companies want to appear professionally, they refine their system menus, phone greetings, IVR prompts, and directory menus.  Departments can select personalized greetings, messages, or even hold music.

2.      Caller Retention:  Some customers cannot be put on hold.  They don’t have the patience.  If this is your target market, how can you respond?  You can ensure that the call menus are accurate, that wait times are low, that they can leave a message to be called back at a later time, or that the messages on the recorded line are engaging.  You can also use the hold time to broadcast messages regarding additional services (advertisements).

 

The bottom line is that, as much as we hate to do it, sometimes we just have to put people on hold.  It can’t be avoided.  When this happens, you need to be sure that your on-hold recordings are professional and polished. 

 

You can help your customers navigate the confusing world of customer service hotlines by hiring a voiceover artist to record a professional phone greeting.

 

The best part?  Adding a professional touch may help promote word of mouth advertising!  A happy customer is one who makes referrals.