The Growing Importance Of IVR Phone Systems

 

This blog post promotes the use of professional voice actors for recorded messages when relying on an IVR phone system for customer service management.

When a customer picks up the phone to dial your company, what do they hear?  How are they greeted?

Customers today want everything to be new and exciting, yet easy and simple.  This is what makes paying attention to the IVR voiceover of your company so important.  Boring music kills the vibe.  Bad recordings send customers running in the opposition direction.  If you want to keep customers on the line, you need a communications strategy rooted in twenty-first century practices.  For this reason, it is always recommended to hire a professional voice actor for recordings.  Don’t hand off this job to a secretary or intern!

Too many professionals today underestimate the importance of on-hold phone messages or well-done IVR systems.  The customers, however, may make a lot of judgements about a company regarding these aspects of a company’s customer service strategy.  Your brand’s “auto attendant” needs to be friendly, professional, and helpful.  If the system is confusing or “sounds rude,” you may lose business!

Choosing the right voice for your company’s messages can be a challenge.  You should do your homework to identify the target market and how they want to be addressed.  For example, very wealthy people may want to have a masculine or feminine voice that sounds serious and solemn.  Others may want to hear something that sounds youthful, fresh, and friendly. 

Recorded phone menus offer usability, features, storage, customization, and innovation.  The systems are expandable so they can grow as your business does.